7 Keys to Small Business Marketing Success

The 7 Keys to Marketing Success will be held at the Chamber, 311 E Tyler in Harlingen, on January 13 from 2 pm to 4 pm .  Attendees will learn how to answer questions about potential customers and how to reach these customers using the right message. The workshop, presented in partnership with the UTPA Small Business Development Center, will help business owners on identifying customers, selling, and how to develop a marketing plan. 

  ''Small business owners really need to understand who their potential customers are and where to find them before they spend money on trying to attract them. A great amount of marketing effort is misdirected at individuals who are not potential customers.  Advertising and marketing, while essential, is too expensive to squander.'' said Cristina Cantu, SBDC Business Advisor.