"H.E.B. Primo Picks: The Quest for Texas Best"

H-E-B has started its hunt for a great product made from delicious, Texas ingredients created by talented Texans! In order to find these individuals,  H-E-B has created the “H-E-B Primo Picks: Quest for Texas Best” contest that gives local food and beverage suppliers an opportunity to showcase product. Through this contest, cooks are able to show off their unique and tasty products in hopes of winning the grand prize: becoming a Primo Pick sold in H-E-B stores statewide! Primo Pick products represent the best of what’s in store. These items are unique, delicious, and of course, Texan.
 
H-E-B is a company that was born in Texas. To show our commitment to our Texas heritage, H-E-B is seeking the best products out there and would like to ask for your help. We are looking for local talent that feel they are the best fit for this contest. Here is a link to our spot that was aired during the Super Bowl:
http://youtu.be/k9YShHkvQB8
 
Those who believe that they have the best Texas product are asked to enter the contest through our website: www.heb.com/quest. There, applicants will provide details on their product. We are asking businesses to submit food/beverage products between February 2-March 31, 2014. From there, H-E-B’s Business Development Managers will determine the top 25 applicants who will have a chance to present their product before a panel of judges in Houston during the month of August in a “Shark Tank” fashion. The top 4 applicants will then be awarded with a cash prize:
 
3^rd Place: $10,000
2^nd Place: $15,000
1^st Place: $20,000
Top Product: $25,000 and title of “Texas Best” Primo Pick
along with possibility of gaining a spot on H-E-B shelves statewide in 2015.